Article marketing and SEO are the two types of marketing strategies that can be used successfully in any kind of online business to drive high traffic and to create targeted leads. The truth is that they’re implemented consistently on a business for several months to have increased results in time. There are certain ways in which article marketing and SEO Singapore can work together and integrate them into your marketing efforts.
SEO is represented by all the adjustments that you can apply to any blog, website, or even a piece of content in order for them to be found and indexed by the search engines such as Google, Yahoo, Bing, and MSN.
There are two major types of optimization:
- On-page- This includes everything that can be done on a page for better search results.
- Off-page- This includes nothing else but getting back links from authority sites towards your site pages for them to increase their rankings.
Article marketing is considered as one of the best offline strategies. This involves writing articles that are optimized with the keywords. These articles then have to be submitted to article directories and social media sites, etc. The goal is that of acquiring back links coming from authority sites. This enables Google and other search engines to recognize your site and also to drive more traffic. There are however some people who write articles merely for the search engines and forget that people read them. Each piece of content that you sent out on the net has to be valuable and also original. Focusing only on SEO when writing your articles would mean bad reputation for children.
Here are some tips to combine SEO and article marketing more effectively:
Before writing, research for keywords that are low in competition. Make use of professional tools for the keywords and opt for long tail ones.
Focus More on the Blog
This is where you brand yourself. That’s why you have to create a community and promote your own products and services. After the first blog post is published, you should write an article that provides high quality information. Make the article short and highly relevant to your blog.