The rise of the search engine has also given way to the rise of search engine agencies. These agencies have acclaimed experts in SEO with in depth knowledge on all things digital marketing. Outsourcing your SEO efforts to these agencies is much cheaper then to hire an entire digital marketing team. These agencies give you metrics and tools so that you can understand how their efforts translate into dollars and cents for you. There are many things to look at when deciding which SEO agency, you should hire.
SEO generally consists of keyword mapping, onsite optimisation and off-site optimisation. Most SEO agencies will run through these things with you. However, a good SEO agency will have reports for you to see every month. Onsite optimisation is something you can check yourself on your website. Any changes that are made or recommended by the SEO agencies will be reflected in your revisions. Off-site optimisation on the other hand is very vague. Most SEO agencies have a list of industry related blogs that they work with to feature articles about your website. However, they do not share this information with you. Ensure that your SEO agency shares with you where your website is going to be mentioned and how those blogs are useful for you. This usually has to do with domain authority. Ideally, your website should be mentioned on blogs that have high domain authority.
As a client, you need to understand all the efforts that the SEO agency does for you. Ensure the agency goes through every aspect with you and only does things that you approve. SEO agencies usually select keywords that they want to target. You want to make sure that they go through these things with you in detail and come up with the keywords together to ensure best effects.
SEO agencies have different guarantees. You want to ensure that the guarantees are realistic. Some SEO agencies will tell you that they can guarantee that you will be the top for all the keywords that you have selected within a certain period. However, this may not be a realistic goal. These may just be things that they say to secure your business. A failed SEO plan can do more damage to your company.
Don’t be fooled by what you read on a website. The best thing to do is to conduct your own research and look at services that different agencies provide. Ensure that the cost of the plan is in accordance with the services that they provide. Call the agencies to request a consultation to discuss the things that you need and the services that they can provide. Consultations are almost always free. This process allows you to get a feel of the company as well.