How much wrapping to provide for your product is challenging. It can even be the cause of making or breaking of a purchase decision. Depending on the type and application of the product, every merchandise has its special need as far as their packaging is concerned. Though there can never be total perfection in any kind of wrapping and hence there is always certain room available for further improvement.
You may not be able to satisfy all sections of the customer with your product packaging however you must try to get more info about branded packaging so that you can connect with the customer in the right way. Due to various reasons, there can be few mistakes while designing the package that every company must avoid in order to promote their brand.
- Irrelevant features
It is no doubt quite challenging to pin point which features are most important for your target market. Every different customer may have different expectations from your packaging e.g. how it must open, how it should close and what should be the right size.
Therefore, in order to satisfy different customers, need often you may tempt to provide many different features, which may be irrelevant at times. Do not try to confuse your customer by offering many different features but rather try to keep it simple and most relevant to the product.
- Labeling errors
If the packaging is without inadequate labels then it can be a very costly mistake, which will not only hurt your brand but even dissatisfy your customers. Even a spelling mistake or not using proper font of the letters also make it very inconvenient for your customer. Therefore, you need to proofread properly before it hits the market. Without giving adequate attention, you are putting your customer under risk.
- Excess material
Excess amount of material in the packaging can not only lead to wasteful packaging and also it will not be sustainable. Therefore environment conscious customer will not prefer to pick your product. Secondly, your customer may also feel cheated as he will find lots of packaging material used for product even if the product size placed inside is very little.
- Inconsistent branding
For many consumers the first impression about your product will be based upon looking at the box displayed in the store. Therefore, it must give a good first impression, which should remain consistent when they look for your product during next purchase. Otherwise people are likely to forget your product.
