Is your business really small that you are confused if your small company needs a website? The answer is yes. Small or big, it is your business, yet it is the business owner who decides if he wants more traffic through a website or not.
Determining if a business needs a website or not is an important point in this stage where you can find technology everywhere. Having a website for your business is surely going to be helpful. You may use it as a communication tool or can keep it multi-functional, of course not as any advertisement.
If you wanted to communicate effectively with clients, attract new customers, wish to stay active online, then you surely must have a website. Once, you have decided on this point, next to consider is how to design a website.
What is a website?
A website is similar to any bulletin board put in public offering the essential information about you, your business, location, what you can offer, what is new about your business and why you are distinct. The advantage of having a website is it can be updated easily and also allows changing. This is one of the best communication forums that allow customers to communicate to you even with concerns, question and feedback.
Remember to answer honestly to the concerns and questions. Your feedback and prompt reply will be acknowledged with repeat customers.
Having a website means it includes three costs:
- The site development cost
- Site hosting cost and
- Domain name registration
The site development is about putting text, graphics, codes, and links such that your web pages look informative and good as a website. These are the 3 main costs that are the largest taking around $500 to $2000. The cost of acquiring a functional website is similar to an ad that appears on a local paper that is seen once and it is over. Even your website cost is an investment of one-time for your business that is also your tool. Now, the advantage is that you can use it for marketing and communication for a long period of time; it is always accessible and up.
The site hosting offers access to general public to see your site online. The cost is $20 to $50 a month depending on the functionality of your website and hosting provider. The ideal host offers bundled services at affordable price.
Register the domain such that your web address is reserved and the users get to see your website. Register through a public registry service and your website will appear as WWW.companyname.com.