When it comes to any business, it is important to make a good first impression with your clients, partner, and customers. When selling your products through a retailer, the packaging is often the first impression. Although the packaging is not part of the product in general, it can reflect its contents. The packaging’s color, design, style, and material will reflect the quality of the product inside it. When considering the type of impression you want your product packaging to leave on your customers, ask the following questions:
How Do you Want the Packaging to Look Like on the Shelf?
Your product packaging must be clearly identifiable by your customers on the shelf. As customers consider many similar products and find it hard to identify your product, think about changing your packaging because you are not making an impression.
Is your Packaging Strong Enough to Withstand Transportation and Handling?
It is important to use product packaging that remains in its best form when it reaches stores. When it gets damaged during transport it will not be able to capture attention. In fact, customers will always think that a damaged packaged means a damaged product inside so they will choose a product from another brand. In addition, even if the packaging is not physically damaged, the impact could be on their contents. This is the reason many customers end up with unpleasant surprises as they open their products in pieces. Make sure you choose packaging such as corrugated cardboard boxes to safeguard your product inside no matter how long the travel will be.
Do you Use an Attractive Package for your Online Store?
Because you want to stay competitive, you have decided to have an online presence. You may have your own business website that features your products or sells your products in major shopping platforms. In this selling option, customers won’t be able to touch your product initially. But, you want to impress them enough to make them anxious to cut the box open and see what they bought. Having a well-printed company logo on your box will identify your company and help make your brand stick in people’s head whenever they want to order something.
Is your Packaging Inviting Customers to Get to Know More about your Product?
An effective packaging must be able to capture attention and make people curious about your product and brand. They will want to learn more about your business in general. This is especially important if you sell your products online.