Getting acquainted with the content of your target blog is the key for a successful guest posting service. You must be certainly aware of the content they have about the keyword you looked for the guest post opportunities. However, you would also need to acquaint yourself with more aspects of the content like:
- What kind of audience do they write the content for (newbies, intermediate or advanced)?
- What kind of the audience are they writing for? If your business is more B2B centric, then you will want to produce should be focused more on the business, not the general customers.
- What kind of the content do they write? Is it mainly the general concepts or specific or the detailed tutorials? Do they prefer lists?